Quick answer
Etsy does not accept HEIC uploads. You will get an error. Convert HEIC to JPG first using HEIC to JPG Converter, then upload the JPG to your Etsy product listings.
You try to upload iPhone photos of your handmade items to Etsy. The upload fails with "invalid file type". Etsy only accepts JPG, PNG, and GIF. HEIC is not on the approved list.
Etsy image requirements
Accepted: JPG (recommended), PNG, GIF. Not accepted: HEIC, WebP, TIFF. File size limit: 20 MB per image.
Etsy photo best practices
- Resolution: 1000x1000 pixels minimum (Etsy zooms in detail view).
- Quality: JPG at 85-90% optimal (balances detail with file size).
- Square: 1:1 ratio works best in Etsy's grid layout.
30-second fix: convert HEIC to JPG
- Use HEIC to JPG Converter or Cloudconvert.
- Drag HEIC photos, click Convert, download JPG.
- Log into Etsy seller account.
- Upload JPG to listing instead of HEIC.
Batch converting product photos
For 20-100 photos: Use Automator (Mac) or PowerShell (Windows) batch conversion (2-5 minutes). Then drag JPG folder into Etsy multi-upload.
At-a-glance comparison
| Requirement | HEIC | JPG | PNG | Etsy accepted |
|---|---|---|---|---|
| Format support | No | Yes | Yes | JPG + PNG only |
| Min resolution | N/A | 1000x1000 | 1000x1000 | 1000x1000+ |
| Recommended quality | N/A | 85-90% | N/A | 85-90% for JPG |