Quick answer
Etsy does not accept HEIC uploads. You will get an error. Convert HEIC to JPG first using HEIC to JPG Converter, then upload the JPG to your Etsy product listings.
You try to upload iPhone photos of your handmade items to Etsy. The upload fails with "invalid file type". Etsy only accepts JPG, PNG, and GIF. HEIC is not on the approved list.
heicconvert.site · HEIC to JPG Converter
Drop HEIC files here
or click to choose . up to 200 at once
HEIC
IMG_4827.HEIC
Done . 0.9s
HEIC
IMG_4828.HEIC
Done . 1.1s
HEIC
IMG_4829.HEIC
82%
3 of 28 converted
0 uploaded
Etsy image requirements
Accepted: JPG (recommended), PNG, GIF. Not accepted: HEIC, WebP, TIFF. File size limit: 20 MB per image.
Etsy photo best practices
- Resolution: 1000x1000 pixels minimum (Etsy zooms in detail view).
- Quality: JPG at 85-90% optimal (balances detail with file size).
- Square: 1:1 ratio works best in Etsy's grid layout.
30-second fix: convert HEIC to JPG
- Use HEIC to JPG Converter or Cloudconvert.
- Drag HEIC photos, click Convert, download JPG.
- Log into Etsy seller account.
- Upload JPG to listing instead of HEIC.
Batch converting product photos
For 20-100 photos: Use Automator (Mac) or PowerShell (Windows) batch conversion (2-5 minutes). Then drag JPG folder into Etsy multi-upload.
At-a-glance comparison
| Requirement | HEIC | JPG | PNG | Etsy accepted |
|---|---|---|---|---|
| Format support | No | Yes | Yes | JPG + PNG only |
| Min resolution | N/A | 1000x1000 | 1000x1000 | 1000x1000+ |
| Recommended quality | N/A | 85-90% | N/A | 85-90% for JPG |
Frequently asked questions
Will Etsy ever support HEIC?
Unlikely. Etsy has no plans to support HEIC. JPG is standard across e-commerce.
Can I rename HEIC to .jpg to trick Etsy?
No. Renaming does not change the internal format. You must convert.
What JPG quality for Etsy product photos?
85-90% is optimal. Balances detail (buyers zoom) with file size (faster uploads).
Should I convert HEIC to PNG for Etsy?
No. PNG is 2-3x larger than JPG with no visible benefit for product photos.
Can I batch upload HEIC if I convert first?
Yes. Batch convert HEIC to JPG, then drag JPG folder into Etsy multi-upload.
